First Class Graphic Design assets & Brand Guidelines for your business or product
A successful brand needs more than just an effective logo. Your logo should be the cornerstone of a broader and more versatile set of brand assets that form a unique, rich and engaging visual identity for your business or product. To create the best impact, your brand also needs a consistent approach to graphic design across all platforms, media and design materials. This is where Aldermark comes in.
We can help develop a rich visual language for your brand through professional and creative graphic design; everything from the basics like colour palettes, photography style guides and simple design motifs to more unique and valuable assets such as bespoke fonts, custom symbols and signature patterns. Your brand might even benefit from the attention of a professional artist or illustrator. We can even design and develop a brand mascot if needed. All of these materials will be leveraged time and again to build a strong, consistent and familiar relationship with your target audience. The long term value of these brand assets really can't be underestimated.
Because consistency and quality of presentation are so important to building a successful brand, we recommend codifying your visual identity within a set of brand guidelines. The purpose of the brand guidelines document is to guide you and others through the process of designing and delivering consistent brand communications and materials. We can even go further and incorporate your brand guidelines into a more expansive brand book, setting out not only consistent design specifications for your brand assets, but also showcasing your brand's unique personality, positioning and identity in a beautifully designed hard-copy publication that can guide your organisation and impress your partners.